Mor Shabtai

Co-founder & COO

Mor is the Co-founder and COO of Alta. He previously co-founded Xperiti (acquired by Ipsos) and holds an MBA from NYU Stern. He writes about scaling revenue teams and building AI-first GTM organizations.

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Recent Articles

Harnessing AI for Sales Success: Elevate Your SDR Strategy in 2026

Learn what AI SDRs are, how they compare to human reps, and how to integrate them into your sales workflow. A practical 2026 guide with real case studies.

Mastering the 30% Rule for AI: A Comprehensive Guide to Human-AI Collaboration in 2026

What is the 30% rule for AI? Learn how to balance automation with human oversight, avoid common mistakes, and implement the framework in your GTM workflows.

Lead Scoring with LLMs: A Complete Guide for 2026

Enhancing Lead Scoring in Sales with LLMs: A Comprehensive Guide for 2026

Learn how LLMs optimize lead scoring with smarter intent signals, faster qualification, and real results. A practical 2026 guide for sales teams.

Harnessing AI SDR Tools: A Comprehensive Guide for Startups in 2026

A practical 2026 guide to AI SDR tools for startups. Learn how to scale outbound, improve efficiency in sales, and build predictable pipeline.

Top 25 SDR Tools to Elevate Your B2B Sales Strategy in 2026

Discover the top 25 SDR tools to scale your B2B sales in 2026. Includes AI-driven platforms, use cases, and a practical evaluation checklist.

Transform Your Sales Approach with AI: A 2026 Guide for Success

A practical 2026 guide to AI in sales. Learn how AI sales integration and automated outreach help teams build personalized sales strategies at scale.

Navigating the Future: Can AI Business Development Reps Enhance Your Sales Strategy in 2026?

Discover how AI SDR tools help startups improve inbound follow-up, personalize outbound outreach, and scale sales development in 2026.

Alta’s Complete Guide to AI Sales Solutions for Sales Teams in 2025

How AI is Transforming Sales Productivity, Personalization, and Pipeline Growth Across Industries

Should You Use AI Calling Agents? A Real-World Pros & Cons Breakdown

A practical breakdown of AI calling: why teams adopt it, where it delivers value, where it fails, and how to deploy AI phone outreach responsibly in 2025.

What Makes the Best AI Tool for SDRs to Automate Outbound Sales?

From Data to Deals: How AI SDRs Turn Insights into Sales Opportunities

Explore top AI SDR tools turning sales insights into revenue. See how automation, prospect research, and AI outreach accelerate pipeline growth in 2025.

5 Tips to Select the Right AI Tools for Your Sales Organization

Discover five tips to choose the right AI sales tools. Define goals, ensure seamless integration, prioritize data security, and boost revenue.

Choosing the Best AI Sales and Marketing Tools: A Guide

Discover how to choose the best AI sales and marketing tools. Learn key factors to boost efficiency, streamline workflows, and drive revenue growth.

What is a Sales Pipeline and How to Build it

A well-structured sales pipeline is indispensable for successful lead generation and sales growth.