Revenue Growth Glossary

An AI growth agent is software that connects GTM data, detects patterns & automatically orchestrates outreach and targeting to drive compounding revenue growth.

Buyer intent signals are behavioral cues that indicate a prospect is actively researching or evaluating a solution, revealing when and how to reach out.

Driving sales growth means increasing revenue with strategies such as expanding pipelines, shortening sales cycles, improving conversion, and retaining customers.

A BDR in sales is a business development representative responsible for outbound prospecting, generating new pipelines & booking meetings for account executives

Outbound call center services are programs where agents proactively contact prospects or customers to generate leads, qualify opportunities and set appointments

Sales development is the function in a B2B sales organization responsible for prospecting, qualifying leads, and generating pipeline for account executives.

A predictive outbound dialer is automated calling software that dials multiple numbers simultaneously and connects only answered calls to available agents

An AI calling agent is software that conducts phone conversations autonomously, qualifies leads, books meetings & handles outreach without human involvement

Sales growth is the increase in a company's revenue over a defined period, measured as a percentage change and used to evaluate the health of the sales motion.

An SDR in sales is a sales development representative responsible for prospecting, qualifying leads, and booking meetings for account executives to close.

Scalable growth is the ability to increase revenue without a matching increase in costs, staff, or operational complexity. It’s how companies grow efficiently

An outbound SDR is a sales development representative who proactively contacts cold prospects to generate qualified leads & book meetings for account executives

Outbound calling services use agents to proactively contact prospects or customers by phone to generate leads, qualify opportunities, or drive sales.

A B2B outbound call center is a team that proactively contacts prospects by phone to generate leads, qualify opportunities, and set appointments for sales teams

Inbound customer contact is any interaction a customer initiates with a business, by phone, chat, email, or social, to get support, answers, or action.

Inbound marketing services help businesses attract, engage, and convert prospects with content & experiences that pull buyers in rather than pushing messages.

A selling signal is an action or condition that indicates when a sales team should engage a prospect to maximise the chance of conversion.

Buying signals are behaviors or actions that indicate a prospect is ready to purchase or engage with a product or service.

Lead prospecting is the process of identifying and researching potential customers who may be a good fit for a product or service.

Outbound sales is a proactive approach where sales teams initiate contact with prospects to generate and qualify new business opportunities.

An outbound lead is a potential customer identified and contacted by a business through proactive outreach rather than an inbound enquiry.

Outbound marketing is a proactive approach where businesses initiate contact with potential customers through targeted campaigns and direct outreach.

An inbound lead is a potential customer who contacts a business first, showing clear interest in its product or service.

Inbound sales focuses on engaging and converting prospects who initiate contact, using timely responses and relevant interactions to drive revenue.

An account development representative (ADR) grows existing accounts by identifying expansion opportunities and driving early-stage engagement with customers.

An AI BDR uses artificial intelligence to automate outbound prospecting, engage leads, and generate qualified sales opportunities.

AI voice call uses artificial intelligence to run real-time phone conversations, understanding speech and responding naturally without human agents.

AI cold calling uses artificial intelligence to automate outbound calls, qualify leads, and create sales opportunities at scale.

A business development representative (BDR) creates new sales opportunities through outbound prospecting and early-stage customer engagement.

A sales development representative (SDR) identifies, qualifies, and converts leads into sales opportunities for sales teams.

Sales-led growth is a revenue model where companies expand through direct sales engagement.