MQL to SQL Conversion Rate By Marketing Channel

Displays a multiline chart showing the conversion percentage of marketing qualified leads progressing to sales qualified leads, segmented by marketing sources over time. This metric aids in: Evaluating the proficiency of your sales development reps in transitioning Marketing Qualified Leads to Sales Qualified Leads for Account Executives' action. Identifying the most lucrative channels for your marketing spend, enabling you to directly target initiatives that maximize revenue.